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25 notable startups in Malaysia that have taken off in 2021

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We ended the month of August with the celebration of Malaysia Day. As per a new tradition that we started on Singapore’s National Day on August 9 and Indonesia’s Hari Kemerdekaan on August 17, we are taking a look at tech startups in Malaysia that have made notable achievements in 2021.

As we have known, this is no ordinary year as the Southeast Asian region continues to battle the pandemic. However, startups in the region continue to make notable achievements. From being acquired by global companies to securing unicorn status, these startups have shown resilience in these challenging times.

We chose these startups based on the news coverage that we did of the country in 2021 and presented it to you based on chronological order, starting from the most recent updates.

For your reading convenience, here is the list of the 25 most notable startups in Malaysia this year:

  1. Ethis Global

Ethis Global, the company that operates sharia-based crowdfunding platforms in Indonesia and Malaysia and social finance platform GlobalSadaqah, closed MYR6.8 million (US$1.7 million) Pre-Series A funding round from angel investors in the Islamic finance and fund management communities. This list included Malaysia-based Tan Sri Wan Zulkiflee (Chairman of Malaysia Airline, former president and CEO of Petronas) and Daud Vicary Abdullah (Trustee at RFI Foundation) as well as Dubai-based Khurram Hilal (Islamic banking lead at Standard Chartered).

In a press statement, Ethis Global said that the funds will be used to scale up operations in existing markets, acquire licenses and set up operations in new jurisdictions, and develop new technology.

  1. Supahands

Omnilytics has agreed to acquire Malaysian data labelling platform Supahands for US$20 million. This deal is part of the Singaporean firm’s ongoing strategic acquisition drive to expand its product offerings and enhance its retail tech stack capabilities.

Under this agreement, Supahands CEO will join Omnilytics’s board as chief strategy officer to accelerate the startups’ growth plan for 2022.

  1. Delivereat

Budget airline company AirAsia has made significant moves in expanding its digital business arms this year. Its digital logistics venture Teleport acquired on-demand food delivery platform Delivereat for US$9.8 million in mid-August.

This move was made more than a month after it acquired the Thailand operations of Indonesian unicorn Gojek.


SubPlace, a subscription online shopping startup, in early August raised US$2.36 million in just four days of launching its equity crowdfunding (ECF) campaign on MyStartr.

The startup raised the money for its smart lock product LockIn, and it came from 275 investors.

5. Epost

E-commerce logistics company Epost raised US$1.4 million from Warisan Quantum Management, a Malaysia-based private equity management firm, in late July. The company plans to utilise the newly raised capital to enhance its product and expand the platform across Southeast Asia.

Launched in 2019, Epost provides cross-border delivery and e-commerce fulfilment services to brands and retailers. It also provides cloud-based integrated order, inventory, and warehouse management systems to ease logistics for companies.

6. iStore iSend

Logistics and supply chain company iStore iSend raised a “seven-figure US dollars” financing from Kuroneko Innovation Fund, a Japanese corporate VC firm owned by Yamato Holdings and managed by Global Brain Corporation, in July.

This round is an extension of a US$5.5-million Series B funding co-led by Gobi Partners and logistics company EasyParcel that the startup has announced earlier this year.

7. Easy Eat

Singapore- and Malaysia-based foodtech startup Easy Eat AI announced a US$5 million round of financing. Investors include Aroa Ventures (the family office of Oyo founder Ritesh Agarwal, Reddy Futures Family Office, Prophetic Ventures, Maninder Gulati (Global chief strategy officer of Oyo), Cem Garih (Managing Partner at Alarko Ventures), Fethi Sabancı Kamışlı (founder and Managing Partner of Esas Ventures), and a few Silicon Valley-based VCs and angels.

The company will utilise the capital for team expansion, founder and CEO Mohd Wassem told e27. Over the past three months, the team has grown from 10 to 40 people.

8. Speedhome

Formerly known as Speedrent, property rental platform Speedhome announced an MYR7 million (US$1.7 million) Series A funding from Gobi Partners and Allianz Malaysia, an investment holding company and a subsidiary of global insurance major Allianz.

It aims to expand regionally to 10 other metropolitan cities in the next five years, namely Bangkok, Manila, Jakarta, Taipei, Ho Chi Minh, Hanoi, Melbourne, Sydney, Hong Kong, and Singapore.

9. MoneyMatch

MoneyMatch, a cross-border payment company headquartered in Kuala Lumpur, announced the closing of its Series A fundraising round totalling MYR18.5 million (US$4.4 million).

Raised over two tranches, the initial tranche was led by Cradle Seed Ventures in 2019 while the second one by KAF Investment Bank early this year. This also includes a venture debt facility secured from Malaysia Debt Ventures through its Technology Startups Funding Relief Facility.

MoneyMatch said in a statement that it will use the proceedings to expand its presence to Singapore and Hong Kong by the year-end. It will also allocate additional resources to Malaysia’s northern and southern regions as it looks to ramp up its presence both nationally and internationally.

10. Favful

Malaysian integrated digital media group, Media, signed an agreement to acquire a 100 per cent stake in Lovelife Technologies, owner of community online beauty store Favful. The financial details remain undisclosed.

This acquisition marks iMedia’s entry into the commerce business and is in line with its mission of becoming an integrated digital media group.

According to a press statement, iMedia will be responsible for the acceleration of Favful’s revenue for its influencer advertising unit as well as branded content. It is also tasked to generate lifestyle content and engagement around its website and social media platforms.

11. pitchIN

Equity crowdfunding platform pitchIN raised MYR5.5 million (~US$1.3 million) funding through its own campaign. The capital came from 322 investors participated, including Chan Kok San, co-founder of Aimflex; and Simpson Wong Kean Hin, Managing Director of Shellys Marketing.

pitchIN is currently in the final stages of raising an additional MYR5 million (US$1.2 million) from institutional investors.

12. RPG Commerce

RPG Commerce, a company that builds, launches and scales multi-brand e-commerce businesses globally, secured an undisclosed amount of Series A funding round. Lead investors are Temasek-backed Vertex Ventures Southeast Asia, and Joseph Phua, co-founder and Chairman of 17 Live.

The funds will be utilised to accelerate the growth of more brands and further its expansion globally. A part of the money also will go into regional expansion, talent acquisition, brand building, and R&D.

13. Carsome

Carsome Group acquired 19.9 per cent of ASX (Australian Stock Exchange)-listed iCar Asia from Catcha Group. The total transaction is estimated to be worth more than US$200 million and has turned Carsome into a unicorn.

14. Naluri

Digital health service provider Naluri Hidup closed a US$5 million funding round led by Singaporean VC firm Integra Partners. Existing backers — strategic investors Duopharma Biotech and Pathology Asia, and VC firm M Venture Partners also participated.

Naluri will use the funds to expand operations in Singapore and Indonesia, as well as launch its service in Thailand and the Philippines.

15. Secai Marche

Secai Marche, an online marketplace that connects farmers with restaurants in Japan and Malaysia, bagged JPY150 million (~US$1.5 million) in a pre-Series A funding round from Japanese VC firms Rakuten Ventures and Beyond Next Ventures.

It will use the fresh capital to expand fulfilment services. A portion of the money will also go into hiring and sales and marketing.

16. iPrice Group

Online shopping aggregator iPrice Group announced a US$1.5 million financing from South Korean foodtech company Woowa Brothers. This came off the company’s Series B funding led by ACA Investments in March 2020, which was later joined by JG Digital Equity Ventures in September.

The fresh capital will go into enhancing iPrice product and accelerating the rollout of partnerships.

17. ADA

Digital marketing solutions company Axiata Digital Advertising (ADA) secured US$60 million in funding from SoftBank Group. The Japanese telecom group will own 23.07 per cent shareholding of the company at an enterprise valuation of US$260 million.

ADA aims to continue the development of its AI models, with a primary focus on precision targeting for the marketing industry.

18. Aerodyne Group

Drone services company Aerodyne Group announced a strategic investment from a consortium of Japanese investors, comprising Real Tech Fund, Kobashi Holdings and ACSL. Other details of the transaction were not disclosed.

The partnership is set to propel Aerodyne’s latest engine of growth in the agriculture space, called Agrimor, in the ASEAN region. The consortium will also help Aerodyne grow its core business in Japan.

19. Lapasar

B2B wholesale procurement startup Lapasar announced that it has raised MYR7.5 million (US$1.8 million) in a funding round led by startup accelerator-cum-investment firm NEXEA and shopper360 limited. Equity crowdfunding platform pitchIN, besides other undisclosed individuals, also participated.

According to Lapasar founder and CEO Thinesh Kumar, “The funding will be used to accelerate growth for our wholesale business. We are targeting to serve 10,000 grocery stores, restaurants and hawker stalls over the next 24 months with extensive distribution capabilities by rolling out our mobile app Lapasar-Borong.”

20. Jocom International Holdings

Mobile grocery app Jocom International Holdings announced approximately SG$5.6 million (US$4.1 million) via listing part of its share capital on Singapore’s first regulated private securities exchange, 1exchange (1X).

The company will use the financing to enhance its technology and expand its presence into markets such as West Malaysia, Indonesia and Australia.

21. MyMy, Sukaniaga

Fintech companies MyMy and Sukaniaga joined forces to form a Shariah-compliant digital banking consortium and bid for one of five digital banking licenses to be issued by the central bank BNM in March.

This comes fresh off MyMy’s raising of US$2.4 million from Koperasi Tentera (KT) in September 2020, in what it claims to be the country’s largest seed round.

22. LottieFiles

Open-source animation file format platform LottieFiles raised US$9 million in Series A financing. The funding round was led by M12, Microsoft’s Venture Fund, with participation from existing investor 500 Startups.

The new capital will be used to further its product roadmap, increase its user base and expand its infrastructure.

23. CapBay

Multi-bank supply chain finance and peer-to-peer financing platform CapBay announced a US$20 million in Series A round. The funding round comes from KK Fund and several angel investors.

The company aims to use the funds to further strengthen its technological and funding capabilities. It will enable more efficient financing and market expansion in order to reach a wider range of investors and underserved small and medium-sized enterprises (SMEs), it claimed.

24. microLEAP

Islamic and conventional P2P microfinancing platform microLEAP announced a total of US$3.26 million (MYR13.25 million) in equity and other modes of financing from Malaysian investment holding company MAA Group.

microLEAP will use the funds for advertising, promotions, hiring staff and tech enhancements.

25. Poptron

Lifestyle social commerce platform Poptron secured US$1 million in strategic investment from an unnamed NASDAQ-listed company.

These investments will be used to develop the platform’s version 2.0 (expected to be rolled out in January 2021) as well as expand the team and begin operations in Singapore by Q1 2021.

Having an updated profile in the e27 Startup Database opens up opportunities for greater exposure among potential investors and collaborators. Create and update yours now.

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Image Credit: ©rumandawi/123RF.COM

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